Monday, December 12, 2016

Global Forerunner in Design: Giorgio Armani


I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical. —Giorgio Armani


Giorgio Armani is no stranger in the world of design. His name can be seen everywhere. From fashion to interiors, he holds himself to such a high standard. There's nothing mediocre about his work. Melding impeccable design, luxurious materials, and stellar urban planning, his projects embody the Armani aesthetic in all the spaces it encapsulates. With every item Giorgio Armani delves in, attention to detail and the democracy of design is evident. Each piece of clothing and each space that envelops the human experience, serves practicality and purpose without sacrificing artistic appeal—the integral mark of a true design leader.


Form and function—the two pillars of design hold true across all disciplines. With every drape of fabric, play of texture, symmetry and color, every functional solution aimed to service a need, the field of design intends to serves a purpose, solve a problem and do so elegantly and beautifully.


Giorgio Armani

Background

Armani studied medicine in University of Milan before joining the army. When his duty finished, he found a job as a window dresser in a department store. He later on became a salesman in the menswear department which opened his world to the fashion industry. He continued to work on his skills for the next few years until he opened his own design office. In October 1975, he released his first collection under his own name. A name that we all know today. He has been designing over the past 50 years. He is now 82 years old but he still continues to do what he loves. His label has crossed over from fashion to food, the hospitality industry to beauty. Interior design and architecture are strong suits of the Armani name under Armani/Casa, bringing Giorgio Armani’s timeless silhouettes into the spatial environment, and translating them into elegant interiors that breathe life into towering spaces and classic residences the world over.



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