
Taiwan and the Philippines working hand in hand
Taiwan continuously reinforces its importance as the Philippines’ trading partner. According to 2015 Philippine Statistics Authority data, Taiwan is the 4th top import country (with 5.2 billion USD imports) and the 9th top export country (with 2.2 billion USD exports) in the world. With this, Taiwan Excellence campaign, which is organized by Bureau of Foreign Trade (BOFT) of Taiwan government and implemented by Taiwan External Trade Development Council (TAITRA), is again rolling out for the third year in the Philippines to further strengthen trading ties between the two countries.
Taiwan
Excellence, the symbol of superiority of products from Taiwan,
will have more exciting and more comprehensive activities in 2016. Through
experiential activities to be staged throughout the year, TAITRA aims to let
Filipino consumers experience how they can enhance their lives and create a
truly “Excellent Lifestyle.”
Over the
years, Taiwan Excellence activities have brought Filipinos closer to Taiwanese
products. These innovative and high quality products have seen greater
acceptance in the market and have become an integral part of the Filipino
lifestyle – from appliances that provide convenience in managing households,
gadgets that complement hectic schedules, and equipment that makes committing
to a healthy goal easier.
For this
year, Taiwan Excellence
will introduce its latest product line-up, all of which capture Taiwan brands’
features that have gained global recognition for their distinct quality and
sheer excellence. Some brands include ACER, ASUS, MSI and PX
for Information and Communications Technology products; Tatung,
Sakura, and Caesar for Household Goods; and Johnson,
Pacific and KYMCO for Sports and Leisure products.
“In the past two years, we have witnessed the very
strong demand among Filipinos for high quality Taiwan-made products to meet
their lifestyle needs. Through the Taiwan Excellence campaign, we hope to bring
high quality products that will help Filipinos upgrade their lifestyles. We
hope Filipino consumers will be empowered to make educated decisions about
their purchases and experience the benefits and superior quality of our
products and brands,” said Scott Yang, Deputy Executive Director of TAITRA.
Among the activities slated for 2016 are Taiwan
Excellence Experiencing Zones scheduled on June 3 to 5 in SM Megamall, July 8 to 10 in SM Mall of Asia, August 19 to 21 in TriNoma, and October
21 to 23 in Market! Market! Visit
www.taiwanexcellence.ph for more details.
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